The recently released report discusses food and beverage commercials for giants like McDonald’s and Fanta, and ads for services like FreeCreditReport.com and Education Connection. While jingles became less popular in the last decade, Voices asserts that it is still an important tool that advertisers can use to create long-lasting name recall and brand recognition.
For more information, visit https://www.voices.com/blog/top-jingles-2000s
Voices’ report coincides with The Houston Chronicle’s article about how unique jingles benefit small businesses. The article suggests that while big brands can afford to buy the rights to the song of a big artist and even hire the artists themselves, smaller businesses have to be creative and come up with original jingles to develop brand recognition.
According to Voices, creating an original jingle is highly beneficial for any advertising campaign. Words or messages that are set to music are easier to remember, especially when the words are repeated. This guarantees that customers will remember the brand name for a long time.
In the report, the voice over talent platform gives the McDonald’s “I’m Loving It” jingle the top spot because of the simplicity of the tagline and the five-note jingle that has become iconic all over the world. Voices believes that this is proof that brands don’t need complicated catchphrases or music to make a jingle work. On the contrary, it is the simplest ones that perform the best.
Aside from keeping it simple, the voice over expert emphasizes the need for brands to match the jingles with catchy visuals. Quiznos with their “We Love the Subs” ad campaign used a shocking element to catch the viewer’s attention – rodents. The concept was so bizarre and the jingle was so simple, but it is the brand’s most successful campaign to date.
Voices points out that even if original jingles are not de rigueur, there are decades of data that support their efficacy. In the era of social media, many advertising experts say that jingles will make a comeback because their short punchy lines go well with short-form content.
“Jingles are here to stay and there are many ways to make a great jingle. Ultimately, it all comes down to making sure you stick in your audience’s mind,” a spokesperson said.
More information is available at https://www.voices.com/blog/top-jingles-2000s
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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Bulletin Track journalist was involved in the writing and production of this article.