The recently released report details the various strategies Behind the Work utilized to help Modento increase website traffic, drive engagement, and generate high-quality content. Modento is an all-in-one patient engagement platform designed to help dental practices run more efficiently.
More details can be found at https://behindthework.com/resource/healthcare-saas-marketing-case-study
Modento was faced with many challenges when they came to Behind the Work for help. As a small software startup, their marketing team was frequently being spread too thin, and subsequently, they weren’t able to get the results they desired. While other agencies offered help in the form of the usual videos, blogs, and production deliverables, Behind the Work offered an organic connection.
Together, Behind the Work and Modento set goals to achieve within a three-month window. They planned to increase website traffic to at least 300 visits per month, initiate discussions that would position Modento as an industry leader, and improve the user experience to increase engagement and lead generation.
To accomplish these goals, Behind the Work employed many strategies. They looked to drive inbound sales through exposure on more online sources. They set out to build trust through case studies and testimonials. They also developed content that looked to set Modento apart from its competitors, while educating current users on how to derive additional value from the platform.
According to the report, these strategies resulted in Modento far exceeding its goals. Website traffic reached nearly 3,000 visitors per month after three months, and total website traffic after nine months was double their previous total for the same length of time. Additionally, 46% of contacts converted from organic search to customers.
“It’s so refreshing to have a company put in the work on the front end to really know and understand your product, brand, and voice,” said Kelly Kaufman, Director of Demand Generation for Modento. “I have been continually amazed by how well they have been able to produce content that is aligned with our goals and vision.”
About Behind The Work
Behind the Work is a full-service digital marketing agency with over 10 years of industry experience. In addition to Modento, they have provided marketing solutions to companies such as Acquirent, Crescent, Tideworks, LU Design, and AlwaysAI.
Interested parties can find more information at https://behindthework.com
Behind the Work
2130 Elmwood Ave.
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Bulletin Track journalist was involved in the writing and production of this article.