The new guide from LO:LA shares seven strategies that brands can employ to build a stronger emotional connection with their customers. The guide also highlights some of the differences between engaged and non-engaged customers and explains how investing in emotional engagement can help businesses grow.
More details can be found at https://www.thelolaagency.com/2023/02/25/how-to-grow-emotional-engagement-with-your-customers
According to the guide, emotionally engaged customers are more likely to be loyal to a brand and have a higher lifetime value than customers who are not. The guide cites a study by Gallup that showed emotionally engaged customers represent a 23% premium in terms of wallet share, profitability, revenue, and relationship growth compared to average customers. The strategies LO:LA provides in the guide aim to help brands capitalize on this premium.
The first thing the guide suggests brands do is to develop a strong identity, which can be done by telling a clear story, defining values, and expressing personality. By doing this, customers are more likely to relate to the brand.
The next strategies almost all target the customer, and include everything from listening to their feedback, creating a memorable and personalized experience for them, and engaging with them through social media. LO:LA also believes that brands need to empower and educate their customers by providing them with the products, services, and resources they need to achieve their goals.
Lastly, the guide recommends that brands give back to their community and support social causes that their customers value. In doing so, they reiterate their commitment to their customers while providing support to communities and organizations that may need it.
By implementing these strategies, brands are more likely to have customers that will make repeat purchases, spend more money, and provide higher lifetime value. Moreover, these customers are also usually more inclined to share their positive experiences with others and forgive negative experiences when and if they happen.
“Emotionally engaged customers have a stronger connection and affinity with the brand than non-engaged customers, leading to increased loyalty, advocacy, and revenue for the business,” said a spokesperson for the company. “Therefore, creating emotionally engaged customers should be a priority for brands looking to grow their customer base and drive business growth.”
Interested parties can find more information at https://www.thelolaagency.com/2023/02/25/how-to-grow-emotional-engagement-with-your-customers
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